MY Best Friend's Closet

Advertising Campaign


BRIEF
My Best Friend’s Closet is a youth empowerment program at Making Changes. It provides teenaged girls from low-income households with clothing and accessories to meet their school and recreational needs for the upcoming year – all at no cost to their families. The challenge was to create a campaign that would gain more donations for the organization.

 

INSIGHT
We've all had that piece of clothing (or several) that we loved, your favourite go-to, wearing it always made you feel good. But sometimes another piece of clothing comes along and we're onto our next love... But what about the clothes we once loved?

CONCEPT
Our once-loved pieces of clothing, are yearning to be and can be loved once again. This campaign shows their side of the story, the clothes looking for a new love. Deliverables include commercial video and content for the organization's Facebook page.