BLACKBIRD CAYE RESORT

Destination Branding

BRIEF
The challenge for this project was to rebrand an already existing tourist destination, Blackbird Caye Resort, a dive resort on the small island of Turneffe Atoll, Belize. The task was to create a completely new visual identity, corporate stationary, and a deep dive into design touchpoints that create emotional connections with the customer and illustrate the brand’s unique offer.

 

INSIGHT
Out of all resorts on the island, Blackbird is the most sustainable & eco-friendly, the most exotic and diverse, and one of the most intimate and secluded settings with the best service.

CONCEPT
Being such a small and intimate resort with the number one value in sustainability, it was important to reflect this in all design elements and in the touch points that I chose to focus on.

 
 
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Corporatie Stationary & Electronic Signature

 
 

TOUCH POINTS
Email Blasts: Guests would receive these prior to their trip to Blackbird

 
 
 
 

Blackbird Caye Resort 100% All-Natural & Biodegradable Bath Products

 
 

Website Design

 
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